In Peso da Regua are out institutions that were essential to the development of both the city and the county and the region, including the building of the General Company of Agriculture of Tras-os-Montes and Alto Douro, today is the seat of Douro Museum, which was founded in 1756 by the Marquis of Pombal, with the objective was the demarcation of vineyards which would produce the Port wine, thus creating the first demarcated region and regulated in the world: the Douro region, and along with the Casa do Douro, created in 1932, being the regulator of wines.

Port wine comes from the recognition both nationally and internationally, for its value and quality, which is the true reflection of Portuguese culture and personality. Enjoying wine is something that takes time and teaching a lesson in patience. The creation process of the Port Wine comes from a lesson in alchemy, which brings together all the elements, from land to water, heat, cold, in which humans learned to use their skills to create the divine alcoholic delight, that frees the spirit and warms the soul.